2 – Hosting your website

Now you have a name or your website (assuming you followed step 1) – its time to get somewhere to store your site so people can view it 24/7.  

There are many different hosting providers offering many different levels of hosting, some of the most common are:

  • Shared hosting – ideal for most entry level websites. A shared hosting plan means the server is used by multiple people to host their websites and the resources of the server (space, memory processor etc are all shared by all the domains on that server). This is the most cost-effective type of hosting when starting a small scale site.  The downside is that should any of the other sites have a surge of traffic, that will slow the server down and also affect your site.
  • Cloud hosting – one of the latest buzzwords when it comes to hosting, however it can mean many things. Usually, with cloud hosting just like your electricity supplier, the feed is from multiple locations and can be scaled as required to avoid any performance issues.
  • Managed WordPress Hosting – With the rise of WordPress as a popular website platform, many hosts now have dedicated WordPress hosting plans that keep your WordPress installation up to date for you trying to minimise security threats.
  • Reseller web hosting – these accounts often come with a larger capacity and control panel that allows you to resell the space to other people (potentially making a profit) – however with the number of web hosts available, this can be difficult to promote and resell unless part of a package you offer.

It really is a great idea to shop around to see which host has the most suitable offer for the type of hosting you are after. It’s often easier to start with a smaller package and have your host upgrade it if necessary.

Some of my recommended hosts are:

Setting up your website from scratch

When setting up a website it is important that the domain name is suitable. For this to be considered, first you will need to know the purpose of the website and if you want a brand name or keyword identity.  You may also wish to research your competition to see what names they have chosen. 

It’s also essential you know who your target audience is so the name is appealing to them

My top suggestions for how to choose a domain name are:

  • Keep it short and simple – no one wants to spend time typing a long domain name that’s difficult to remember
  • If you are not setting up a brand name, use a keyword that people will use to search for your website in your domain name
  • Add a location to the domain name if applicable – for example bestcardealershipslondon.co.uk rather than just bestcardealerships.co.uk – it makes the domain longer but more specific to your target audience
  • Avoid trademarks – the trademark owner has the authority to ask you to stop using the name and can take it off you
  • Choose a suitable extension if it’s available – for example, .com .net . org .me .co.uk etc…
  • If you have chosen a brand name and have the budget, buy multiple domain extensions and redirect to your main site

So now you know how to choose a domain name, you can decide if you use a website host that offers a free domain name with the hosting (nice, but can sometimes tie you to that host and they make it difficult to move away) or you can choose to buy your domain name and point it to your hosting.

If you are getting a free name from your host – you will need to choose your host, otherwise, check out these domain name registrars:

  • Namecheap – they offer a great range of domain extensions and provide private whois as standard for free (other registrars charge for this service that hides your personal information (like name and address) from people looking this information up on a whois search). My registrar of choice. Register Your Domains Hassle-Free with Namecheap starting at $3.98/year
  • 123 reg – another well-known registrar that I have used previously that has its HQ based in the UK but offers all sorts of international domain extensions and has some great deals too. Save 15% off .COM domains at 123-Reg

Use either of the above registrars to secure your domain then proceed the next page

Speed up your website with Quicklink

Quicklink is a project by GoogleChromeLabs and can be found at GitHub.

As it stands, all that is needed is a small piece o javascript added to your website (less than 1KB) and the script will load any internal linked content from the area of the screen currently in view.

By preloading this content your homepage (or the first page visited on your site if a user follows a direct link to your internal pages) may still load at normal speed, but any internal links will seem lightning quick.

So how do I use / install Quicklink?

First, just login to WordPress and choose to add a plugin – type Quicklink into the search box

 

Install and activate the plugin, and that’s all there is to it.

You can thank me in the comments below 😉 

1 – How to choose a domain name

When setting up a website it is important that the domain name is suitable. For this to be considered, first you will need to know the purpose of the website and if you want a brand name or keyword identity.  You may also wish to research your competition to see what names they have chosen. 

It’s also essential you know who your target audience is so the name is appealing to them

My top suggestions for how to choose a domain name are:

  • Keep it short and simple – no one wants to spend time typing a long domain name that’s difficult to remember
  • If you are not setting up a brand name, use a keyword that people will use to search for your website in your domain name
  • Add a location to the domain name if applicable – for example bestcardealershipslondon.co.uk rather than just bestcardealerships.co.uk – it makes the domain longer but more specific to your target audience
  • Avoid trademarks – the trademark owner has the authority to ask you to stop using the name and can take it off you
  • Choose a suitable extension if it’s available – for example, .com .net . org .me .co.uk etc…
  • If you have chosen a brand name and have the budget, buy multiple domain extensions and redirect to your main site

So now you know how to choose a domain name, you can decide if you use a website host that offers a free domain name with the hosting (nice, but can sometimes tie you to that host and they make it difficult to move away) or you can choose to buy your domain name and point it to your hosting.

If you are getting a free name from your host – you will need to choose your host, otherwise, check out these domain name registrars:

  • Namecheap – they offer a great range of domain extensions and provide private whois as standard for free (other registrars charge for this service that hides your personal information (like name and address) from people looking this information up on a whois search). My registrar of choice. Register Your Domains Hassle-Free with Namecheap starting at $3.98/year
  • 123 reg – another well-known registrar that I have used previously that has its HQ based in the UK but offers all sorts of international domain extensions and has some great deals too. Save 15% off .COM domains at 123-Reg

Use either of the above registrars to secure your domain then proceed to Step 2 – Hosting your website.